Independence is generated through diversified marketing and fundraising as well as consistent and inspiring communications

War Child has been able to generate its income from various sources: individual donors (40%), corporate sponsors (7%), foundations (3%), actions (5%), Dutch Postcode Lottery (6%), other third parties such as UNICEF (8%) and governmental grants (31%). As a result of the financial crisis, War Child has increased diversification in the corporate sponsor segment by targeting SMEs (small and medium enterprises). In the individual donor market, War Child has focused more on additional fundraising within its existing constituency instead of finding new donors.

Lessons learned

Collecting income from different sources requires sufficient specialised capacity to be successful. War Child hired dedicated staff to focus more on the potential resources from legacies.

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