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Communication with stakeholders

One of War Child’s strategic objectives is to raise awareness on the situation of children in conflict-affected areas. Millions of children who have lost their childhood to war do not receive support. Therefore War Child’s communication strategy 2015 aims at increasing our constituency and their connection with War Child.

In 2012, War Child focussed on four objectives:

  1. standardizing brand management
  2. increasing visibility in media with a key message that is clear and urgent
  3. increasing dialogue with and involvement of target groups
  4. more effective international communications

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