One of War Child’s strategic objectives is to raise awareness on the situation of children in conflict-affected areas. Millions of children who have lost their childhood to war do not receive support.
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In 2012 most activities to standardize War Child’s brand management were realised as planned.
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War Child actively approaches the media, organises public events, and has a compelling goodwill ambassador, Dutch singer Marco Borsato, who inspiringly and passionately spreads War Child’s message.
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To increase dialogue with and involvement of our constituency, War Child invested in online and social media. In 2012 War Child redesigned www.warchild.
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In order to manage War Child’s reputation internationally, there has been an increasing focus on international communications. Besides the release of a brand book, in 2012 a new corporate film about the work of War Child was delivered.
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Almost all (95%) of our printed publications were developed and produced with full sponsorship. War Child uses storytelling in all our means and events to communicate the impact of war on children and War Child’s response to it.
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