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War Child’s Mission, Ambition, Approach, and Identity

Children have the right to grow up in peace, free from fear and violence. To develop their full potential and become the person they want to be.

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SWOT: what are we good at and what can we do better?

War Child’s Strategy 2015, our five-year plan launched in 2010, includes an elaborate analysis of our strengths, weaknesses, opportunities and threats.

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Organisation

As a fast growing organisation, War Child wants to optimise its time and invest as much as possible in positive outcomes for children. The largest part of the War Child staff works in the field.

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Internal organisation

War Child’s articles of association were updated in 2012. They include a description of War Child’s objectives and governance.

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Organisational development

At the end of 2011, based on internal and external analysis, 21 recommendations for organisational improvement were formulated to improve the functioning of programmes in the field and fundraising.

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Social responsibility

Social activation is part of War Child’s strategic goals. One element is to inspire people to be active in supporting War Child’s goals.

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War Child International

War Child Holland is part of an international network together with War Child Canada and War Child United Kingdom (UK). The network’s goal is to improve the quality and efficiency of War Child’s work.

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Other organisational developments

In 2013 institutional fundraising is expected to grow further. Innovative ideas and concepts in marketing and fundraising will be developed and piloted, especially online.

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