Other organisational developments
Fundraising and communications
In 2013 institutional fundraising is expected to grow further. Innovative ideas and concepts in marketing and fundraising will be developed and piloted, especially online.
With a new Advocacy, Campaigning and Communications department, created at the end of 2012, international branding and positioning will be improved, targeting our international constituency.
War Child international
Cooperation within War Child International will be built further. Joint programming, fundraising and advocacy efforts for children from Iraq, DR Congo and Syria will increase.
War Child's budget 2013 was initially conservatively estimated at approximately € 20.5 million. However, the most recent outlook is that we will likely achieve the 2012 income level of € 22.7 million due to previously unbudgeted grants from the Dutch Postcode Lottery and UNHCR, as well as a number of grant proposals still pending at the time of writing. In previous years, our budget estimates were less conservative as they partially took unsecured grants into account upfront.
Our original 2013 budget forecasts relatively stable income from own fundraising, while income from third parties and government grants was estimated to decrease significantly, mainly due to a decrease in budget for MFS II. This decrease will likely be made up for by unbudgeted grants that will be successfully awarded to us in 2013. Over the course of 2013 we will adjust the budget quarterly, based on events and developments during the year.
The cost of our own fundraising activities is planned at 17.5%, while costs for management and administration are budgeted at 6.6%. If income rises according to our recent outlook and ambition, both ratios will decrease.
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