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Independence is generated through diversified marketing and fundraising as well as consistent and inspiring communications

War Child has been able to generate its income from various sources: individual donors (40%), corporate sponsors (7%), foundations (3%), actions (5%), Dutch Postcode Lottery (6%), other third parties such as UNICEF (8%) and governmental grants (31%).

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Fundraising evaluation

2012 was a successful year in terms of fundraising. As a result of increased collaboration with governments and other NGO’s, War Child realised growth in income from government grants and third parties.

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Individual donors

War Child aims for long-term relationships with individual donors (Friends) to ensure the continuity of field projects. Friends provide approximately 83% of the income from individual donors.

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Corporate sponsors

More than 19% of War Child’s direct fundraising comes from companies: € 2,238,000 (including actions by companies). War Child managed to grow in income from companies by 22% compared to 2011.

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Foundations own fundraising

In 2012, a new contract was signed with the Turing Foundation as well as with the Motorola Solutions Foundation for project funding.

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Actions

In 2012, the total number of actions organised by third parties was 1,046 while 750 were planned. Revenues generated from actions increased by 22.8% compared to 2011 to € 1,103,252. We notice that the amount raised by actions continues to escalate.

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